Pragati Maidan New Delhi, India
Promotional content across platforms such as Facebook, Instagram, LinkedIn and YouTube will highlight the exhibition, product categories, participating brands and reasons to visit. Campaigns will include event announcements, exhibitor introductions, product previews, short videos and countdown creatives.
The official 99 Electra website will serve as a central source for exhibition information, exhibitor enquiries, visitor registration and event updates. Search-focused content and selected online advertising will help interested professionals discover the exhibition and plan their participation.
Targeted email campaigns and permission-based WhatsApp communications will share exhibition invitations, registration details, product highlights and visitor reminders with relevant trade contacts.
Direct outreach to electrical markets, dealers, distributors, wholesalers and retailers will support trade visitor mobilisation. Invitations and promotional materials will communicate the exhibition’s product focus and business opportunities.
Outreach to electrical industry associations, trade organisations and business chambers will seek their support in sharing exhibition information with relevant members and professional networks.
Selected electrical trade publications, industry websites and business directories will form part of the publicity approach. Advertisements, event listings and editorial outreach will help introduce 99 Electra 2027 to specialist audiences.
Focused invitations will target electrical contractors, consultants, EPC and MEP companies, panel builders, developers and project procurement teams, highlighting sourcing opportunities relevant to their work.
Outreach to manufacturing units, industrial procurement teams, facility managers and institutional buyers will encourage participation from professionals who purchase, operate and maintain electrical equipment.
Participating exhibitors will be encouraged to invite their customers, dealers and business associates. Shareable invitation creatives, event banners and stall announcements will help exhibitors promote their presence through their own networks.
Brochures, posters, invitation cards and other promotional materials will support direct outreach at selected trade locations, industry meetings and business gatherings.
Selected banners, display boards and other outdoor placements will be considered around relevant trade markets and business locations, subject to permissions and campaign planning.
Press announcements, exhibition updates and industry stories will be shared with relevant media to seek coverage and build wider awareness of the event.
Promotional videos, exhibitor introductions and product-focused content will communicate what visitors can explore at the exhibition and encourage them to plan their visit.
As the exhibition approaches, communications will focus on visitor registration, exhibition timings, venue access and practical visit planning.